1. Image in the English language means:
a) impression b) image c) evaluation
2.The terms “image,” “reputation,” “identity,” and “organizational culture” are:
a) synonyms
b) clearly interrelated notions
c) are not interconnected with each other and are studied by different sciences
3. Internal factors dependent on the image bearer include:
a) general physical features, facial expressions, environment
b) communicability, level of morality
c) A and B
4. The formation of a business image should begin with …
a) creation of an image portrait
b) choice of strategy
c) formulation of image goals
5. What should the workwear correspond to?
a) the internal corporate culture of a particular organization (company)
b) the interests, standards, and tastes of the organization’s customers
c) the time of year
6. For entrepreneurs, managers interacting with different groups of the public, when creating a business image, it is advisable to use a strategy of …
a) formation of a target image
b) formation of a universal image
c) “creative explosion”
7. Business attire should primarily be:
a) strict and elegant b) expensive and fashionable
c) bright and stylish
8. It is recommended to combine no more than … colors in one outfit:
a) two b) three c) four
9. A verbal element of image is …
a) speech b) clothing c) handwriting
10. A dress code is …
a) the rules of people’s behavior in society that support that society’s ideas of what is appropriate.
b) a foreign pastime
c) the form of dress required during visits to certain events, institutions, and organizations
