1 Relevance of the project.
Youth fashion appeared in the twentieth century at a time when young people were tired of jumping right out of children’s clothes into adult office attire. Young people wanted a riot of colors, which were not in the gray office suits. And so it appeared – youth clothes. That, that is called flying, multi-colored, bright and very, very comfortable. The older generation does not understand it, considering it too shouty or vulgar. And the young ones are lining up for it in those stores, where the collection is only for them.
Unlike previous generations, teenagers now have catalogs, Web sites, boutiques. Using all of these resources, teens determine what to wear and how to wear it.
Project Goals and Objectives.
Project Goal: To get to know and detail the three youth styles in E-g,Soft, and VSCO clothing.
Project Objective:
– To study the literature on the topic in the open sources of the Internet;
– to consider fashion and style as an element of youth culture;
– to study the most widespread styles of youth fashion with their peculiarities;
– to compare modern youth fashion styles;
– to study the clothing needs of modern youth.
2. Three modern fashion trends for young people.
2.1 What is fashion?
Fashion – a set of habits, values and tastes accepted in
in a certain environment at a certain time. It is a way of defining an ideology or a style in any sphere of life or culture.
Fashion and style are not the same thing. In itself, a fashionable thing is worthless if it does not fit into the overall image and does not combine with the rest of the details of the set. Finding your own style is difficult enough. Moreover, over time, the style of clothing changes, because the worldview cannot be the same at the age of 20 and 50 years.
There are only three basic styles in fashion, and all other trends are either variations on a theme, or a mixture of different styles. So, the basic styles of fashion:
– Classic. Characterized by restraint, simple lines and moderation. Clothing of this style is never flamboyant, length – width, volume – always average. An achromatic and restrained color scheme and the use of only high quality materials are welcomed.
– Romantic. This style implies the creation of a sophisticated image. In women’s fashion, flying dresses and skirts, flounces, lace prevail. Pastel colors and floral prints are widely used.
– Sporty. A characteristic feature is the use of maximum comfortable clothing, which does not restrict movement. Characterized by dynamism and brightness.
On the basis of basic styles are created a lot of different directions, and among them will be possible to choose the option that is close to you. Here is a description of the most relevant styles of modern fashion.
2.2 E-Girl/Boy.
2.2.1 History of origin.
E-girl (pronounced “e-girl”) – is a youth subculture, which exists almost entirely on the Internet. The name e-girl comes from a combination of the two English words “electronicgirl”. This new style originated in the popular social networks: Instagram, Twitch and TikTok. UrbanDictionary defines e-girl as “a type of emo commonly found on TikTok
E-girls were most likely the original discoverers. (It is a Japanese girl group that unites the members of the following Avex girl groups: “Dream”, “Happiness”, “Flower”, “Bunny” as well as the purely female dance group “EGD”).
2.2.2 Style Uniqueness.
What makes e-girl and e-boy fashion unique? They are almost invisible to the outside observer. You can always recognize an emo or goth by their bright appearance. But the same doesn’t happen with e-girl. It’s an alternative identity that exists only on social media. If you are familiar with the social network TikTok, then you are already aware of this new trend. E-girl is funny, pretty and she knows how to play with the expectations of her audience. She is a member of the new generation for whom social media is a natural habitat.
2.2.3 E-girl Makeup
The most memorable thing when we talk about e-girl is the image that includes hair dyed in bright pink or blue shades. If you’re not ready to change your hair color fundamentally, then hair gathered in two ponytails will suit you. And of course, the makeup is the most memorable part of the e-girl image. Eyes with arrows and bright pink blush on the cheekbones and the bridge of the nose. All this creates an unusual and dreamy image. This image is complemented by painted freckles and small hearts on the cheekbones. Vbksq makeup is another distinctive feature of this new trend. (appendix 2)
2.2.4 E-style clothing.
The E-style clothing list includes oversized t-shirts or mesh tops, complemented by jeans or high-waisted pants. It’s the perfect combination of soft casual and lightly flamboyant, giving the look a recognizable style. A turtleneck, which is worn under a T-shirt with the logo of your favorite hard rock band or anime series, is another distinctive feature of the e-image. And of course, no e-style list of things can do without a pair of flame shirts. When it comes to footwear, you have a huge choice: high-soled sneakers or plaid Vans sneakers will fit the aesthetic perfectly.
Colorful hair clips and piercings are another distinctive e-style look. Do you already have a silver chain with a little lock? You need more chains! A key chain, a neck chain and chain earrings. An E-girl list of things can’t be complete without enough chains. Don’t forget the tiny sunglasses and bracelets. (Appendix 3.
2.3 Soft.
2.3.1 Origin Story.
It wasn’t until December 2019 that the SoftGirl subculture began to be talked about en masse.
But, of course, the origins of this phenomenon are more ancient. For the first time the wording
VSCO Girl was applied by Greer Jones. On January 30, 2019.
she posted the video “becomingtheultimate VSCO girl” (“Becoming
a real VSCO girl”). The video gained just over 200,000 views.
There is nothing new in Softgirl’s aesthetic. It is sweetness, femininity, light
pastel colors in clothing and many accessories are girls who
choose a softer, more comfortable style of clothing. Urban Dictionary
Dictionary states that softgirls are “girls who like hairpins and
hair elastic bands, cute necklaces, and peach colors. Makeup. They love
Blush (usually pink or peach color). They also adore gloss
They also love lip gloss and like to paint hearts and clouds on their cheeks.
2.3.2 The difference between E-style and VSCO-Style.
Gentle girls instantly eclipsed their main competitors: e-girl, vsco-girl. Bright and often acidic colors of clothing were replaced by softer pastel tones. Softgirl clothes do not look as pretentious and provocative as those of e-girl. Voluminous sweaters and shirts, which are combined with jeans or a skirt create a softer image of a home girl. And we have to admit, the new look is better for life.
2.3.3 Make-up and hairstyle for the soft-girl.
Most girls prefer a natural hair color. But you can experiment and dye your hair in pastel pink or purple. You can choose any hairstyle you like. Makeup can look different. A small accent of peach or pink powder on the cheeks will create a can-do look. You can not use lipstick at all. You can choose lip gloss instead. Don’t forget to draw a little heart on your cheek. Pink or purple eyeshadow will fit the style perfectly. And of course, arrows around the eyes will complete the look. (appendix 4)
2.3.4 Clothing and Accessories.
It’s simple enough to recreate and recognizable enough to get noticed. First of all, you need T-shirts and tops in gentle shades of pink (or with a picture of angels). Don’t forget to add a rainbow sweatshirt to your closet. You definitely need mom jeans or jumpsuits. Don’t forget an oversize hoodie or sweater. And of course, you need the perfect shoes or sneakers to complete the look. I suggest Dr Martens 1461 Vegan short boots (faux leather), SkechersD’Lites sneakers, BalenciagaTriple S, GolfleFleur, Buffalo shoes or black school shoes. (Appendix 5)
2.4 VSCO.
2.4.1 Getting to know the image.
This is the name given to girls whose lifestyle matches the aesthetics of the Vsco app, a very popular iPhone and Android app known for its stylish filters. Suddenly, a subculture of its own has formed around this app. But the Vsco subculture quickly crossed the boundaries of a single social network. Today we can meet Vsco girls on Instagram, TikTok and Youtube.UrbanDictionary of Modern Language says that VSCO girl is a “tumblr girl of 2019, you will recognize her by her hair band on the arm, tight top, cowrie shell necklace, white slip-onsVans or Birkenstocks, and do not forget the water bottle to complete the look.
2.4.2 Interesting facts.
The VSCO image’s main goal is to preserve nature. It is
That’s why they encourage people to use reusable bottles and
cloth bags rather than plastic bags.
2.4.3 Constituent Image.
UrbanDictionary’s Modern Language Dictionary says that VSCO girl is
“tumblr girl of 2019, you’ll recognize her by the hair band on her arm,
a tight top, a kauri shell necklace, whiteVans slip-ons
or Birkenstocks, and don’t forget a water bottle to complete the
the look.” (appendix 6)
3. Conclusion.
In my work I found answers to many questions that interested me, but not all. The world of fashion is so huge that it is possible to study it endlessly. The additional knowledge that I received will help me not only to be more careful in my choice of clothes, but also make me think about my inner content which I show to others.
After all, this is the most important thing when a person understands that his behavior, actions, speech are inextricably linked to his clothes. By choosing one style or another in clothing, we create our own image, and this is very important for our future. Adapt to an independent adult life, to become confident in making the right decisions, it is just the knowledge that we acquire that will help us.
Concluding my work, I can make the following conclusions:
Fashion is an integral part of our life, coming from the depths of centuries, it helps us learn the history of our people, their traditions and culture;
Fashion, reflecting historical events, forms a new personality. After all, a person, who finds himself in the new conditions, changes not only his preferences, but also his way of life;
the attitude to fashion forms the moral qualities of the personality, because it makes you think not only about yourself, but also about others, making you feel like a full member of society;
fashion gives a huge scope for the development and application of their creative abilities, forms an active, free personality, capable of making important decisions;
it is possible to recognize or not recognize fashion, to admire or resent it, to be its creator or slave – but it is impossible to be outside of fashion.
“There is a goddess fickle, restless, strange in her tastes, mad in her adornments, who appears, exalts, is born at all times. PROTEST was her father, and her name is FASHION!” (Voltaire)
